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Carlton shows promotional skill
Say what you like about the beer, but the team behind Carlton Draught knows how how to generate publicity. Hot on the heels of the release of its latest advertising campaign, the brand has unveiled its...
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‘Shirvo’ suits up for Australia’s richest foot race
When I see pictures of blokes racing down a horse track wearing beer suits having won a prize given away by radio announcers called ‘Fitzy’ and ‘Whippa’, I am reminded of Professor Charlie Bamforth’s...
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Carlton Draught celebrates the ‘greatest team of all’
The thing that strikes me about this – apart from it being great that Geelong beat Collingwood (and how loosely the term ‘greatest team’ term is used these days…I mean, come on, the Lions won 3 in 4...
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Rosso ‘The Publican’ set to pull a pint at a pub near you
You can tell summer is almost upon us. Our newspapers are filled with full-page ads for beer specials at big box retailers and Australia’s summer of beer promotions has kicked off. Carlton Draught has...
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Carlton Draught launches latest beer ad
You know that warmer weather is just around the corner when the first buds of spring start to bloom and the first beer ads of summer start to appear…. Media Release THE BEER CHASE IS ON AS CARLTON...
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Of shiny things and mixed messages
Well that’s another CUB media release that seems to have passed us by. Maybe it’s because we broke the news about Carlton Draught’s new Keg Can and they figured we didn’t need the media release....
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CUB readies Carlton Pale launch
Carlton Pale Ale will be the next crack at a range extension by one of the major breweries. Carlton & United Breweries has yet to officially announce the move, but Carlton Pale Ale will be one of...
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Carlton Pale next for upbeat CUB
Carlton Pale Ale Carlton & United Breweries hopes to consolidate its “best year in over a decade” with the launch of Carlton Pale Ale, according to marketing director Richard Oppy. Oppy told...
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CUB launches Richmond Draught cans
Richmond Draught – picture courtesy Dan Soderstrom In a move likely to see Tigers fans queuing at their local bottleshops and pubs, CUB will launch a limited edition “Richmond Draught” Premiers can to...
View ArticleCUB to introduce brewed on dates
CUB has suggested it will be taking steps to introduce brewed on dates to its Carlton Draught brand as part of its commitment to delivering fresh beer to its consumers. This move by Australia’s largest...
View ArticleCUB launches Carlton Draught online merch store
Media Release Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. Punters don Carlton Draught gear as new heritage merch...
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Two-for-one Carlton Draught pints for Melburnians
Two-for-one beers as Carlton Draught says Let’s Melbourne Again Melburnians will be treated to two-for-one pints of the city’s favourite tap beer, Carlton Draught, tomorrow (Saturday November 14) at...
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Carlton Draught collaborates with The Butcher Club
Carlton Draught and The Butcher Club have united to create the ultimate football food – a sausage made using Victoria’s favourite pub beer. The sausages are a celebration of everything we love about...
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Advert placement issues highlighted by ABAC
The decline in packaging complaints noted in ABAC’s most recent quarterly report has continued but recent rulings have highlighted issues around social media tagging for alcohol brands. A complaint,...
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